Fisher Price Little People Redesign Genevieve Koby

It’s hard to walk into a house with a preschooler that doesn’t have one of Fisher-Price’s Little People characters in the play area. This is a classic and iconic toy that has inspired generation of pequeños to engage in the early stages of creative play in any language. No wonder over two billion Little People figures have been sold in 60 countries since the brand’s launch 54 years ago. From the days when I played with them back in the 1970′s, to when my daughter got her first Little People play set, the figures have changed and evolved with the times and they continue to do so.

Earlier this week Fisher-Price announced during an event in Manhattan’s Bryant Park, which included a special musical performance by singer/songwriter and children’s TV star, Genevieve Goings, that it has made an unprecedented investment to refresh its iconic, beloved Little People brand and transform it from a toy brand to a lifestyle brand. The company executed a complete toy design refresh, complemented by an award-winning writing, illustration and musical team to contemporize the Little People brand for today’s new generation of preschoolers, while preserving the charm that has contributed to the ongoing success of the brand’s 54-year heritage.

The webisodes will feature a multicultural, ensemble cast of Eddie, Sofie, Koby, Mia®and Tessa, each with unique traits and interests that make them special – just like the children they exemplify.

We can’t wait to meet the new Little People cast and create new memories for a new generation of kids. The Little People LIVE Show will be touring in its fifth consecutive year in 2013, traveling to top zoos across the country, as well as performing onboard Royal Caribbean Cruise Lines, to entertain children and encourage them to dance and express themselves with their Little People friends.

While we wait for the new Little People to make their appearance, how about enjoying these videos from Little People en español!

{Photo: Business Wire}

Recent Posts